Halo, as soon as an Xbox unique flagship and Microsoft’s first online game for its console, is lastly beginning to ship. Microsoft has introduced Halo: Marketing campaign Developed, a remake of the unique sport’s marketing campaign, coming to PlayStation 5 on day one.
The Unreal Engine 5 remake of the Bungie-developed 2001 marketing campaign is scheduled for launch in 2026 on PC, Xbox Collection X and S, and importantly, PS5. That is the primary new Halo sport since 2021’s Halo Infinite, and the primary Halo to be launched on a PlayStation console. videogameaddicted has been enjoying Halo: Marketing campaign Developed and has all the main points right here, together with the primary details about the brand new three-mission prequel story arc. And sure, for these questioning, there may be cross-play. This implies Xbox, PC, and PlayStation homeowners will be capable of play Halo co-op collectively for the primary time.
Halo: Marketing campaign Developed places the ultimate nail within the coffin of Xbox exclusivity, nevertheless it’s really no shock that the shooter collection could be launched on PlayStation. Xbox Recreation Studios is already one in every of PlayStation’s most prolific and profitable publishers, and simply this week Xbox president Sarah Bond referred to as the thought of unique video games “outdated,” so Microsoft’s ideas on this are fairly clear.
However what’s driving Microsoft’s multiplatform push? A current Bloomberg report claims that Microsoft is demanding 30% revenue margins from Xbox studios, properly above the trade common, and that a method for studios to earn more money is to launch their video games not simply on PC, however on rival platforms like PlayStation and Nintendo Change.
One outstanding critic of the unique program is Sean Layden, former president and CEO of Sony Interactive Leisure America. Final 12 months, he stated that when video video games price greater than $200 million, “exclusivity turns into the Achilles heel.”
“It reduces the addressable market,” Layden stated. sport beatearlier than mentioning Arrowhead’s success. helldiver 2launched on PlayStation 5 and PC to explosive success. “Particularly when you’re on this planet of live-service video games or play-as-you-go. One other platform is simply one other approach to open up the funnel and get extra folks on board. As we all know, within the free-to-play world, 95% of these folks will not spend a nickel. Enterprise is all about conversions. You must pry open the funnel and improve the percentages. Helldivers 2 exhibits that for PlayStation and on the similar time PC. However it will be launched. Once more, you may get the funnel to be wider. Extra folks are available in. ”
Layden stated single-player video games take the identical viewers into consideration as multiplayer video games, however they don’t seem to be fairly the identical. “For single-player video games, you do not have the identical urgency,” he stated. “But when you are going to spend $250 million, you need to have the ability to promote to as many individuals as attainable, even when it is 10% costlier.”
Layden’s feedback echo these of former Xbox president Peter Moore. Latest interview with videogameaddicted Microsoft has indicated that it’s going to internally focus on whether or not to launch Xbox successor Halo on PlayStation.
“If Microsoft had been to say, wait, we’re making $250 million on our personal platform, but when we take Halo as a 3rd get together, we’re making $1 billion. We have got to consider that, proper?” Moore stated. “So that you simply need to go, yeah, ought to we preserve it? It is a piece of mental property. It is larger than only a sport. And the way will we leverage that? These are conversations that occur on a regular basis, how will we leverage that in every thing we do?”
Microsoft’s stance on unique merchandise has been one of many largest speaking factors within the Xbox neighborhood, and now that we all know Halo is coming to PlayStation, it will get even louder. Microsoft’s method is in stark distinction to that of Nintendo and Sony. Nintendo has the hardest coverage on its video games, solely releasing them by itself consoles. Sony has softened its method in recent times, releasing multiplayer, live-service video games on PC concurrently PlayStation (and, within the case of Helldivers 2, finally on Xbox as properly). Nonetheless, Sony nonetheless refuses to launch massive single-player video games past the PlayStation opening day (the newest instance of that is Sucker Punch’s Ghost of Yorei).
Now, with Marketing campaign Developed confirmed to be launched for PS5, there is no going again for Halo. Certainly, Halo appears to be as a lot a PlayStation sport as it’s an Xbox sport from right now onwards. Talking on a panel at Halo World Championships 2025 tonight, Halo Neighborhood Director Brian Jarrard teased, “It is really a brand new period. Beginning with Halo: Marketing campaign Developed, Halo will proceed to be out there on PlayStation.”
For extra info, make sure to try every thing introduced at Halo Studios’ Halo: Marketing campaign Developed panel.
Wesley is videogameaddicted’s Director of Information. Discover me on Twitter @wyp100. Wesley might be reached at wesley_yinpoole@videogameaddicted.com or confidentially at wyp100@proton.me.