The outcomes of the Model Japan 2026 scores survey reveal that Nintendo stays a extremely well-liked model amongst Japanese youngsters, dropping out solely to YouTube for each its model and its Change console.
As reported (and translated) by Automaton Media, the Nikkei BP Consulting survey requested a pattern dimension of 37,000 Japanese youngsters about their favourite manufacturers in December. The checklist featured over 1,000 completely different names, starting from electronics firms to retailers.
Whereas YouTube simply takes the highest spot, the Nintendo Change sits firmly in second place, forward of Nintendo’s personal intensive branding in third place. It is maybe no shock that Nintendo video games dominate the highest 100 hottest titles amongst Japanese teenagers (although Minecraft and Fortnite dominate).
Apparently, Nintendo and Change additionally outperformed Pokemon and Disney within the under-20 demographic. These two completely big manufacturers are prone to be within the high 5, with Pikachu and Buddies coming in at quantity 7 and Disney coming in tenth, three locations beneath. Now, Kirby tooth She’s cuter than any Disney character, proper?
Throughout all age teams surveyed, YouTube fell to second place behind brewing and distilling firm Suntory, whereas retail chains Daiso and Muji additionally remained within the high 5. Nintendo, then again, is way extra well-liked throughout the board, coming in twelfth place, with Disney shut behind in 14th place. Change dropped to 59th place, and Pokemon fell to 201st place.
Beneath is the entire Prime 10 from the Underneath 20 survey, with the highest 10 throughout all generations listed subsequent to the model.
- YouTube (2)
- nintendo swap (59)
- nintendo (12)
- daiso (3)
- Muji (5)
- line (31)
- pokemon (201)
- Saizeriya (13)
- Amazon (18)
- disney (14)
After all, when you take a look at the broader survey, this doesn’t embrace all Japanese residents. Additionally, many manufacturers which can be thought-about even greater, similar to Disney and Pokemon, have big audiences around the globe. Nonetheless, these outcomes paint a really fascinating image.
The Change and Change 2 proceed to dominate the gross sales charts in Japan, with the newest consoles promoting round 100,000 items within the final week alone, and the Change 1 nonetheless hovering round 20,000 items.
Have been you shocked by Change’s recognition amongst youngsters? Did you anticipate Disney or Pokemon to be extra well-liked? Tell us within the feedback.