The Form of You singer Ed Sheeran says he turned down the prospect to seem on Fortnite as a result of he does not play video games.
Talking on the Warnes Approach podcast, Sheeran recalled being requested by his administration firm if he would comply with within the footsteps of sociopathic trackmate Travis Scott and seem within the recreation, however Sheeran stated he declined.
Singer’s reasoning? Sheeran stated he did not play Fortnite, preferring to really feel genuine by collaborating with one thing he has truly used and loved. However he performs Pokemon. And it was this Fortnite involvement earlier than Sheeran teamed up with the Pokemon Firm in 2022, ensuing within the Pokemon-infused music video for his music “Celestial.”
“They requested me to do one thing for Fortnite, my report label, and I used to be like…’I do not play Fortnite,'” Sheeran recalled. “Each time you see my face subsequent to a product, I wish to put it subsequent to what I am truly doing.
“That is why ketchup, I like ketchup,” he continued, referring to his 2019 collaboration with tomato sauce model Heinz on a restricted version ketchup bottle rebranded as EdChap. “The guitar, I play the guitar that I[promote]…I feel it must be genuine.
“So when the report firm stated, ‘We will put you within the Fortnite recreation,’ I used to be like, ‘I do not wish to do this, however I am going to play Pokemon,'” he added. “So we reached out to Pokemon and made a music for it. I like Pokemon.”
Lots of Sheeran’s personal collaborators have already got Fortnite skins, together with Travis Scott, Bruno Mars, and J. Balvin. And Fortnite nonetheless consists of a few of Sheeran’s music, accessible for buy as in-game tracks and emotes. Fortnite additionally not too long ago collaborated with Recreation of Thrones, including three characters from George R.R. Martin’s collection to the sport. Nonetheless, there may be nonetheless no signal that Sheeran himself will play the unpopular Recreation of Thrones character.
Picture credit score: Arturo Holmes/Getty Pictures for iHeartRadio.
Tom Phillips is videogameaddicted’s information editor. You possibly can contact Tom at tom_phillips@videogameaddicted.com or discover him on Bluesky. @tomphillipseg.bsky.social