Battlefield 6 followers accused EA of promoting an AI-generated picture after recognizing a sticker that appeared like an M4A1 with two gun barrels within the in-game retailer.
Following an identical generated AI controversy in rival shooter Name of Obligation: Black Ops 7, Battlefield 6 has additionally come beneath hearth for promoting what some followers are calling “low-quality AI-generated rubbish.”
The sticker in query comes as a part of the Windchill Beauty Pack for Battlefield 6 and prices 900 Battlefield Cash. Comprises 6 objects, one in all which is a participant card sticker referred to as Winter Warning. The purple flag right here is the 2 barrels of the M4A1, however the soldier’s hand place and the scope do not appear to align correctly.
βPlease take away this AI shit out of your retailer,β redditor Wilkario stated in a thread that has been upvoted 4,600 occasions. “The M4A1 does have two barrels. I would reasonably have actually no stickers than some low-quality AI-generated rubbish. If you happen to have a look at BO7, you will see how a lot AI-generated rewards win favors.”
The usage of generative AI is likely one of the hottest subjects within the online game business, placing strain on publishers to chop prices and speed up growth to extend income, regardless of the chance of a backlash from some followers. Certainly, based on some experiences, monetary occasions newspaperthe brand new future proprietor of the EA (Individuals who simply spent $55 billion to take their firm non-public) is betting on utilizing generative AI to just do that. And even earlier than the acquisition, EA itself had proven its dedication to generative AI. CEO Andrew Wilson claims that AI is “the very core of the enterprise”.
This undoubtedly appears to be like AI-generated, proper? #battlefield6 pic.twitter.com/VLYMhEMOqQ
β Battlefield 6 Information (@BF6Updates) December 21, 2025
EA has but to problem a press release concerning the Battlefield 6 allegations, however followers have dug up previous feedback from Rebecca Kutas, normal supervisor of Swedish unique sequence developer DICE, and Criterion, the British studio that’s now half of what’s now collectively often called Battlefield Studios, who stated in October that gamers wouldn’t see something made by generative AI in Battlefield 6.
Coutaz stated that whereas generative AI is “very engaging,” there’s presently no approach to incorporate it into builders’ every day work. Nonetheless, Coutaz clarified that generative AI might be used within the preparation section “to release extra time and area to be artistic.”
That is Battlefield 6’s first main generative AI controversy, however Name of Obligation has been topic to quite a few generative AI controversies in recent times. Now notorious 6-fingered zombie Santa bundle. In the beginning of this 12 months, Activision compelled so as to add ‘AI-generated content material disclosure’ to Black Ops 6’s Steam web page After Valve modified its in-store guidelines. Battlefield 6 presently has no such AI content material printed on Steam.
And final month, Activision issued a press release in response to participant outcry over what gave the impression to be generative AI artwork belongings being utilized in numerous areas of Name of Obligation: Black Ops 7 . Gamers took to social media to complain about pictures that gave the impression to be AI-generated all through the sport, however primarily centered on enterprise card pictures that they claimed used a Studio Ghibli type. Developments in AI and Ghibli pictures earlier this 12 months. The Name of Obligation: Black Ops 7 Steam web page additionally consists of the next disclaimer: βOur group makes use of generative AI instruments to assist develop some recreation belongings.β
This week, videogameaddicted reported on the online game “Clair Obscur: Expedition 33.” Misplaced Recreation of the Yr award at Indie Recreation Awards due to make use of of generative AI. In the meantime, Baldur’s Gate 3 developer Larian stated, Upcoming recreation Divinity plans to handle considerations over use of Gen AI after on-line backlash.
Wesley is videogameaddicted’s Director of Information. Discover @wyp100 on Twitter. Wesley could be reached at wesley_yinpoole@videogameaddicted.com or confidentially at wyp100@proton.me.