RuneScape Developer Jagex Insists ‘No Generative AI Will Ever Be Present in Any Asset That a Player Can Touch, Hear or Feel’

Jagex, the maker of RuneScape, insists it would by no means use generative AI to make gamers truly see content material in-game, making it one of many hardest stances ever on AI from a online game developer.

In an interview with GamesIndustry.bizJames Dobrowski, senior vp of merchandise at Jagex, mentioned the British firm is “open” to utilizing genAI in its improvement processes, together with “tooling efficiencies.” However he promised that Jagex would by no means use genAI to “improve creativity.”

“We have taken a fairly arduous line with our crew, and that is a promise that there’ll by no means be generative AI in any property that gamers can contact, hear, or really feel,” Dobrowski mentioned. “There is no such thing as a generative AI within the video games they expertise.”

This excludes issues like AI-generated artwork seen in video games like Name of Responsibility, AI-generated voices seen in Ark Raiders, and AI-generated textual content/dialogue that additionally appeared in lots of video games.

“What we’re trying ahead to utilizing AI in, like making our instruments extra environment friendly, is how will we make our employees extra environment friendly at work to make their lives simpler and permit them to provide higher content material? However we do not need to use AI to extend creativity,” Dobrowski continued. Jagex is even in talks with exterior companions to make sure that genAI will not be used “in inappropriate ways in which may have end-game penalties.”

The usage of generative AI in recreation improvement is without doubt one of the hottest subjects within the trade and has sparked quite a lot of controversy. After Divinity was introduced on the 2025 The Recreation Awards, developer Larian boss Swen Vincke confronted backlash when he mentioned the studio was utilizing genAI for quite a lot of functions. Larian ended up having to handle the AI ​​issues in a reddit AMA, through which the studio confirmed it might be making a U-turn on some facets of its use of AI.

Jagex’s “hardline stance” contrasts with the method of some online game corporations, that are dedicated to the know-how. mentioned the CEO of Genvid, the corporate behind the choose-your-own-adventure interactive collection Silent Hill Ascension. claimed that “shoppers typically do not care” about generative AI and mentioned “Gen Z loves AI slop.” In the meantime, EA CEO Andrew Wilson mentioned: AI “is on the very coronary heart of our enterprise,” he mentioned. And Sq. Enix not too long ago carried out mass layoffs and reorganization, stating that it wanted to: Be “lively in using AI.” Lifeless House creator Glenn Schofield additionally not too long ago revealed particulars. His plan is to “repair” the trade partly by way of using generative AI in recreation improvementand former God of Conflict developer Megan Morgan Juinio mentioned: “If we do not embrace[AI], I feel we’re promoting ourselves brief.”

Exterior of video video games, some leisure corporations have banned using genAI altogether. For instance, the latest Video games Workshop Prohibited using generative AI in design and content material creationa choice welcomed by many Warhammer followers.

RuneScape was not too long ago within the information after a British court docket dominated that the theft of RuneScape Gold was prison theft, in a case that might have far-reaching implications for the online game trade.

Wesley is videogameaddicted’s Director of Information. Discover me on Twitter @wyp100. Wesley might be reached at wesley_yinpoole@videogameaddicted.com or confidentially at wyp100@proton.me.