Sega Admits Acquisition of Angry Birds Maker Rovio Hasn’t Worked as Planned, Blames ‘Rapidly Changing’ and Competitive Mobile Market

Sega has written off $200 million of its $776 million acquisition of Offended Birds maker Rovio, saying “the profitability of the (cellular) enterprise has fallen in need of our preliminary expectations,” with the corporate saying, “This isn’t as worthwhile as we anticipated.”

Sega has confirmed plans to amass Offended Birds developer Rovio for $776 million in April 2023, with Rovio’s cellular gaming experience geared toward boosting Sega’s personal place within the cellular market. Acquisition accomplished in September of the identical 12 months.

Now, when it comes to the most recent monetary state of affairs, reportSEGA SAMMY stated that whereas Rovio is “an organization with sturdy improvement and administration capabilities within the cellular recreation area, which is an space the place vital progress is anticipated,” “the enterprise surroundings within the international cellular recreation market is altering quickly, with a number of main titles showing in a brief time period, and competitors to amass prospects is intensifying.” In consequence, the corporate is at present warning shareholders that it’s going to incur extraordinary losses and revise its earnings forecasts.

“Rovio has had problem shifting ahead with its enterprise improvement as initially deliberate, and the profitability of this enterprise has been decrease than initially anticipated,” Sega acknowledged.

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As a result of a “vital” shortfall in “recoverable quantities” associated to the acquisition, the corporate wrote down $198 million (30.4 billion yen), successfully lowering Rovio’s worth to about $578 million. Meaning $200 million lower than what they paid.

Rovio is simply one of many corporations owned by Sega. It is also dwelling to Firm of Heroes developer Relic Leisure, Two Level Campus developer Two Level Studios, and maybe most notably, Persona developer Atlus.

And on the plus facet, Sega’s mainstay Sonic sequence continues to impress. videogameaddicted’s Sonic Racing: CrossWorlds overview Upon launch in September 2025, it scored a tremendous 9/10. “Sonic Racing: Crossworld is firing on all cylinders with an ideal roster, nice programs, and an extended record of customization choices,” we wrote on the time.

Vikki Blake is an videogameaddicted reporter, critic, columnist, and advisor with over 15 years of expertise working with the world’s largest gaming websites and publications. She can be a Guardian, Spartan, Silent Hellian, Legend, and Everlasting Excessive Chaos. discover her at blue sky.

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