on the earth name of responsibility and ea sports activities The title receives a follow-up yearly, and it is attention-grabbing to see the final response to it. grand theft auto. Each new launch looks like a very vital event. grand theft auto 6which analysts count on to generate $10 billion. What’s the secret to the sequence’ long-lasting attraction?
Former Rockstar co-founder Dan Hauser mentioned in an interview with Lex Fridman that the actual fact is that every new title all the time feels totally different. Though gaps between releases are an element, the event staff avoids speeding new entries.
“I feel we have accomplished a very good job of regularly innovating throughout the content material of the IP. The video games have all the time felt totally different. , individuals have very sturdy emotions about, ‘I favored this, however I did not like that as a lot.’ As a result of they’re fairly totally different.”
Rockstar is not making an attempt to cover the core attraction of the sequence, which is that it embodies not solely a legal, but in addition three, working fully wild in a large sandbox. However the way it occurs is totally different every time.
“it’s grand theft auto, , it’ll be a sport about being a legal, however it’ll be a really totally different sport. So I feel the way in which the IP continued to evolve made individuals actually excited to play it. β
Advertising additionally performs an enormous function. βWe tried to promote it in a approach that form of up to date traditional film advertising and marketing, the place you might simply watch the trailer and really feel such as you had been already contained in the product,β Hauser mentioned.
grand theft auto 6 Releases on Might 26, 2026 for Xbox Sequence X/S and PS5. That is the primary sport within the historical past of the sequence that doesn’t characteristic writing or characters written by Hauser.