Current studies have proven that: grand theft auto 6 Pre-orders had been anticipated to start this week by means of U.S. retailer Finest Purchase, however Take-Two Interactive CEO Strauss Zelnick mentioned in an interview with Bloomberg’s Jason Schreier that this isn’t the case. Zelnick just lately mentioned that the title is on observe for a November nineteenth launch and no additional delays are deliberate.
He mentioned he is undecided the place the rumors about pre-orders got here from. grand theft auto 6 Zelnick additionally reiterated that full-scale advertising and marketing efforts for this extremely anticipated title will start in the summertime.
Curiously, earlier this yr, there have been additionally rumors that Take-Two Interactive and Rockstar Video games had been planning to delay the sport’s bodily launch. grand theft auto 6 We are going to concentrate on digital-only releases as a substitute. Nevertheless, these rumors had been debunked by Zelnick throughout an earnings name in February, saying, “We have now no plans.”
With the title coming to PS5 and Xbox Collection
“Rockstar at all times begins with consoles as a result of I feel they’re valued for delivering the core in relation to releases like that,” Zelnick mentioned earlier this month. “It is like truly serving the core client. If the core client is not there, if they don’t seem to be being served first and greatest, it isn’t going to affect different customers.” On the subject of whether or not a deal was made with Sony to delay the PC model, Zelnick mentioned, “No. I imply, traditionally, Rockstar went to the console model first.”
Zelnick is not incorrect, as Rockstar is targeted on releasing 3D. grand theft auto titles since then GTA3 It was launched on consoles nearly a yr earlier than coming to PC. This development continues throughout all the firm’s video games, together with: purple lifeless redemption 2.
Curiously, Zelnick remained largely silent when the dialogue turned to pricing. grand theft auto 6. His most up-to-date feedback on the problem got here at a convention for recreation trade executives, the place he mentioned that the pricing of video games is set by what customers are prepared to pay.
“Shoppers pay for the worth you present, and our job is to cost far much less for the worth offered,” Zelnick mentioned. “How you’re feeling about one thing you purchase is set by the product itself and what you are paying for. Shoppers must really feel just like the product is nice and that the value charged is honest for what they’re getting.”
He additionally talked about inflation and the way gaming software program has largely prevented value will increase for many years. “For those who have a look at it by means of that lens, it would not make a lot sense. However that is not the lens that we have a look at. As a substitute, we’re enthusiastic about… how will we ship one thing nice and the way will we make it possible for the quantity individuals pay for it feels very affordable,” he mentioned.
Curiously, Financial institution of America believes that for the good thing about all the trade, the corporate ought to goal a value of $80.
Take-Two Earnings: Grand Theft Auto VI continues to be scheduled for November nineteenth. There aren’t any delays. In an interview with Bloomberg as we speak, CEO Strauss Zelnick mentioned he would not know the place this week’s Finest Purchase rumors got here from, and that pre-orders usually begin in parallel with advertising and marketing (which is anticipated to start this summer time).
β Jason Schreier (@jasonschreier.bsky.social) 2026-05-21T20:15:38.749Z